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Post by account_disabled on Oct 23, 2023 6:21:04 GMT -5
I'd say that the content, no matter how well constructed, cannot be the king. He may be a prince perhaps, but not the king. So who's in charge? We've actually already said it the user, your buyer persona, is in charge. So it is the customer who is the real king. Everything revolves around him from the enjoyment of content to the use of products, from the search for information to the purchase phase, from the choice of alternatives to after-sales. In other words, content marketing must be planned and prepared in relation to the customer journey that our company has been able to build. Now, this is the real point of the discussion. In order to write relevant content, in photo editing servies order to create an effective content marketing strategy , you need to know what is relevant to your audience. But how do you know what customers think? We have already talked about Discovery, our in-depth journey into various assets including customers. It is no coincidence that part of this analysis is dedicated to the in-depth analysis of buyer personas and a fundamental point that forms the basis for the content marketing strategy. The strategy will still need to be redefined and reworked over time, but this is inevitable both because the business evolves and because the needs of buyer personas can change. Set up a content marketing strategy The point is, therefore, that finding insights into your customers is the basis for understanding their way of thinking and behaving and is, consequently, the basis of content marketing knowing them well therefore means better interpreting their needs, even in communication.
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